Costumes

Glamorous Costume 

In our music video we have chosen to have three different costumes changes. We wanted to portray our performer with three different identities and we decided to do this through costume. 'Glamorous' is one of the  three we have chose as we wanted to depict our performer as girly and elegant. This will attract our target audience group which is  young women.

Following through our music video research, we found Beyonce to be one of the many poplar glamorous female artist. She is frequently pictured and filmed wearing glamorous dresses, with long curly hair. 

• When researching, that gold was a popular colour when creating a glamorous image, therefore we found it necessary to include somewhere in our outfit. Also a lot of glitter and shimmer is usually used in both in jewellery and in costume so this was something else we should consider including. Glamorous artists usually have their hair down and curly.
• The make up they use is subtle but striking. Furthermore, they are usually shot in bright lighting to highlight their perfect skin complexion and to also make the glitter they are wearing shine, making them truly 'Glamorous'. 
• As we studied Beyonce appearance, we found that in most of her Glamorous shots their was the aspect if the male gaze to attract her male audience. When deciding what we did and didn't want to include in our music video, we all agreed that we wouldn't portray our performer as being to revealing. In addition, we didn't find the need to appeal to a male audience as out targeted audience were young females. We also wanted to challenge Andrew Goodwin's theory on music video who believes the record label demands women performers to be presented sexually in order to promote their videos.
• Therefore we decided to also do some research on an artist who doesn't use sexual representation as much, but is a popular mainstream artist; Jessie J.

• Jessie J still follows the use of gold and glitter in her outfits but does this in less revealing way compared to Beyonce. She also wears bright red lipstick portraying a fierce yet bold look. We also chose to look into Jessie J as she has a similar target audience to us, therefore we can use her image and style to assist use when choosing costumes and locations.
•  In her music videos she not only presented as glamorous, she also uses the punk and grime image, for example in her music video 'Do it like a dude', you find aspects of both punk and grime, as she wears a hood to represented grime, but also wears black lipstick presenting punk. 

• This is the costume we have chosen to use in our music video to represent a glamorous image. The gold in the dress makes the dress eye catching and bold. It's also a colour which is commonly used by female mainstream artists when presenting a glamorous image, as I previously explained before.
• The black in the outfit makes it look elegant and not too over the top. Overall, the costume is not too revealing, going against Goodwin's theory of the male gaze. 

• The hair we and make up we have selected to use is subtle but elegant. Eye-liner and mascara is used for the eyes to making them bold. Also a little shimmer is added to the eyelids, just to add a bit of 'glamour' and also makes the eyes glisten in the light. Bright red lipstick is used on the lips making them stand out and gives the performer a fierce look. For hair, I have slicked to one side as Jessie J has done, and left it curly this emphasizes the facial features more.

Costume 2

• This caption is of Avril Laviegn who is a famous pop artist and this is from her music video 'complicated' which we have looked at to take ideas from her music and her character in this video.
• The music video is a representation of punk teenagers but represented in a distinctive way compared to other teenagers e.g. Lady Sovereign. We wanted to get ideas of the costume because she represents herself in a punk-ish way.
• This will help us pick the right costume and props for our artist to represent herself like punk for a part of our music video. 
• This is to attract different types of teenagers and portray the differences between teenage cultures but most importantly to show the positive similarities they all have for example hanging out with friends, having fun and being quite irresponsible. Her dress code is very different compared to other artist that we looked at i.e Katy Perry and Lady Sovereign which we will focus on showing the differences in our music video between artist who will have three different roles. 

Here's the costume we chose to include in our music video for the punk character.Black tie
White vest
Black eyline
Row curb chain (on her black bottoms)
Long black & white stripes gloves

• we carried research up clothing and accesories for the punk character in our video.
• http://www.redhaze.com/acatalog/Leather-belts-wristband-choker.htm
• this website have relevent clothing and accessories that we want to use as costume in our music video

 black spike stud bracelet

 black stud belt









                                          black and red stripe sock

checkerd sweat bands 

Costume 3

• One of the artist we looked into was lady sovereign because of the type of music she makes and how she represented herself. 
• This is because we also want to portray teens in this way as urban street teenagers and our artist will play this role as one of the three characters in our video. 
• In this music video Lady Sovereign portrays herself as a tomboy because of what she wears, acts, who she is hanging around with and whats shes doing in her music videos.

• This caption of lady sovereign from her music video “ Adidas Hoodie” Shows her standing in a shopping mall with her friends wearing hoodie's.
• The music video narration contradicts the stereotypes of teens being bullies because the video is about her returning a bag to an old women who is running away from her.

costume

-orange adidas track suite

-white adidas trainers

-gold chain

-black t-shirt 

 -blue jeans

                                                                                    

• We want to portray this kind of image for our urban tomboy character in our music video by the costume, body language and facial expression. We selected some similar clothing from Lady Sovereign's video for our artist.

                                                                 

                          skull sweat band

• Like in the video analysis of her song "A little bit of Shhhh" we mentioned the majority of the characters where street urban male in tracksuits, caps and hoodies messing around in front of the camera for example pushing each other, dancing, moving their head to the beat, riding their bikes and skateboards on the ramps. The artist wanted to portray herself as an urban tomboy rather than a glamorous flashy attractive artist inviting the male gaze.

costume-2 

1.       -blue baseball hat

2.       -blue straight jeans

3.       -Blue addidas hood

4.       Black and blue adidas trainers

5.       Blue sweat band

6.       Pony tale

7.       Black chain

8.       Gold ring

• In this caption of lady sovereign from her video “adidas hoodie”. It Shows her standing in a shopping  mall with her friends also in hoods and wearing jeans. The music also contradicts the stereotypes of teens being bully's because the video narration is about her returning a bag to an old women who is running away from her because she is scared.

• After looking at the lady sovereign music video we chose to have the similar costume as her and the characters in her music video for filming in an urban basketball court in Hoxton. We chose these costume because its associated with being an urban tomboy for a girl wearing a tracksuit as its not feminine or sexy. For this role we are challenging the convention of the male gaze and showing one of the three roles of stereotypes the artist plays. which are tomboy, punk and glamour in our music video. 

• I it also helps us to create the urban teenager feel as the artist and friends are all wearing track suits in the basketball court which is also a teenager hang out. The locations are in detail on the Location post.

• Although the media has portrayed teenagers negatively on TV shows for example the urban TV show "Topboy" on (BBC), we want to challenge this stereotype and portray the artist and friends in the video the opposite as being friendly, cool and skillful in the court.

  

•     Nike trainers