Props

Props
We went on the research and find props to use for our music video that makes sense and fit in with the narration, setting, location, genre and can also link to our target audience.

• In the first scene as the artist wake up in her bed she checks her I phone. We will use this prop because it's modern and the audience are more likely to recognize the mobile phone. Its also a very popular phone and many of my teenage friends including girls have an I phone so it associates the teenage audience with the artist for sharing the same prop.
• This is also a convention of pop music having modern props such as new cars, goods etc. We followed that convention to so are audience are more familiar with the genre.

                                                                                                                 

• At the bedroom scene the artist gets up and starts to prepare herself by doing her make up and putting on lipstick. Although we don't want to promote heavy make up, our artist only used red lipstick, light foundation and eyeliner for her make up. We only emphasized her putting on her lipstick by zooming in. 



Lipstick 

• This prop relates to many teenage girls and especially in urban areas because they are more exposed to fashion, advertisement of make up on transports, posters etc. Our target audience are likely to use make up because they are teenage girls and i researched by asking girls in college and on the street and the stats supports this.                                                                                     

BMX bikes

• The scene in Southbank skate park has bike tricks and bike riding. We needed BMX bikes specifically because they are best for tricks in on ramps and are associated with punks who we try to represent in the scene. In one of the artist we researched Avril Lavigne has used BMX bikes in her music videos.

• we are also going to use Skate board tricks in southbank along side BMX because they link to punk culture and rock genre. There a lot of skateboard used in rock music videos and representations of punks because it associates to them. In Avril Lavign (Pop, Rock artist) has skaters in her music video "SK8ter Boi"

Football

Basketball

• The basket ball court we will film in is also a football ground in one and we will have people playing football on one side and basketball on the other half so we can film both at once. We wanted to film people playing football because its a urban sport and in that scene we are representing an urban tomboy who like to hang out with boys playing football or basketball. This can relate to some of our target audience who like playing football/or basketball because they may feel like its their lifestyle.

police car

• The basketball court is in Shoreditch and there are police cars which drive around every now and then, we thought it will be good to include this in the basketball scene because it will build some tension because people associates police with trouble which links to the location of the basketball court in a council estate. We researched grime artist for ideas in the basketball court which will be like an urban grime scene and found Lady Sovereign ideal. She included a police in one of her music video "Hoodie" but we thought of just adding a second of a police car driving off from the scene.

Stereo

• For the basketball court scene we thought about using a stereo when she walks in the court or just carrying it on her shoulder like people did in the 1980s and 1990s which were also famous in urban streets for example in America. This enforces our urban scene and associates with the grime, hip hop genre music videos which we want that scene to look like.

• At the last scene of the music video, Sonika goes out  with her friends to party, we want to create a party atmosphere which will include Alcoholic beverage. Blossom Hill is one brand we will use and young adult females and legal teenagers are likely to have tried this. As we went around asking teenagers questions we also asked them what they drink and if the drink this, most said yes. 
• Most teenagers start to party at the age of 18 because they become legally aloud. We thought the party scene will link to our Target audience because they have been to parties before and may still go out  to bars or clubs which they may be able to relate to.